1st day of 14th Amsterdam Dance Event – A complete sell-out
Despite the global recession, the first day of the 14th Amsterdam Dance Event was a complete sold out. This full day and evening program included electronic music conference and clubbing event.
The official ADE opening Party at the Paradiso featured Simiam Mobile Disco (live) followed by Electronation featuring DJs from ViVA Music & Ovum Recordings with some excellent sets from Terry Toner, Steve Lawler, Benny Rodrigues & Darko Esser, Gregor Tresher, Josh Wink, D’julz and Tiefschwarz.
Wednesday’s daytime program featured Music Hack Day, a jam session for software developers with live demonstrations of software prototype development, and presentations of new technology by RjDj and Last FM. Interactive Emmy Award winner Andie Nordgren, a developer at RjDj, demonstrated the Reactive Music Player application for the iPhone, which allows listeners to interact with the music they are listening to.
GM and organizer Ricard Zijlma of Buma Cultuur said, “It has been sold-out for the last three weeks and since then we have had to turn down around 200 people even though we now also use the Dylan Hotel as an annexe,” says “I believe that the continued success of the event is down to a combination of the cost effectiveness, and the fact that we offer something for everyone.”
He adds, “Yesterday [Wednesday] we concentrated on reflecting new trends in both the consumption and creation of music, Thursday and Friday cover a wide range of relevant topics and ADE Next on Saturday is all about involving the public. Then there’s the night program, which attracts around 90,000 clubbers and features Carl Craig remixing the soundtrack to the Blair Witch Project in the Vondel Park on Saturday. There are also in-store appearances by both Tommie Sunshine and Richie Hawtin plus the screening of the documentary “Making Contakt,” a film about the Minus label’s 2008 tour.”
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